THE BRAWNY MAN
The iconic Brawny Man embodies strength, resilience and everyday dependability. With his signature plaid and larger-than-life stance, he represents the tough spirit behind every 3-Ply roll.
WHO IS THE BRAWNY MAN? IS HE THE BRAWNY MASCOT?
Yes, he is but the Brawny Man is more than a mascot to us. He is a friendly but empowering giant lumberjack who symbolizes strength and dependability for our consumers, just like our Brawny® 3-Ply Paper Towels. Whenever there’s a mess in life, you can always summon the Brawny Man and Brawny® 3-Ply Paper Towels to help you tackle it.
WHAT DOES THE BRAWNY MAN DO?
The Brawny Man’s main occupation is helping you clean. He can also grab things off the top shelf for you, lift the freezer to clean under it, and help style a good beard. In his free time, he is spending it outdoors at his cabin in the woods.
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Some FAQs about Brawny® brand history and the Brawny Man.
The Brawny Man is the iconic symbol of strength and resilience behind Brawny® Paper Towels. With his signature plaid and larger-than-life lumberjack look, he represents the toughness, dependability and readiness the brand brings to everyday cleanup. He is more than a mascot: he personifies the strong, reliable partner consumers can call on when life gets messy.
Today, every Brawny® Paper Towel is 3-Ply and built for strength, absorbency and durability. Choose from Full Sheet for maximum coverage, Pick-A-Size® with half and full sheets, and Tear-A-Square® with quarter, half and full sheets. Brawny® 3-Ply Paper Towels were also selected as the 2025 Product of the Year in the Paper Towel category based on a Kantar survey of 40,000 consumers.
Brawny® Paper Towels are made by Georgia-Pacific Consumer Products. The brand is defined by its 3-Ply construction and its promise to help people when they face tough, real-life messes at home and beyond.
For tough messes, yes. Brawny® 3-Ply Paper Towels are stronger, more absorbent and more durable than Bounty® paper towels, which are only 2-ply. That third ply is the source of the added strength, absorbency and durability you need for greasy pans, heavy spills and stubborn grime. Strength really does come in threes.
Yes, Brawny® Paper Towels are the only 3-Ply premium paper towel (vs. national branded retail paper towels), available in Full Sheet, Pick-A-Size® and Tear-A-Square® sheet options. You can find Brawny® Paper Towels online or in-store.
Brawny® 3-Ply Paper Towels were selected as the 2025 Product of the Year in the Paper Towel category through a Kantar survey of 40,000 consumers. This independent recognition supports Brawny® Paper Towels as an innovative choice. Lab demos showing the strength, absorbency and durability of Brawny® Paper Towels can be watched at https://www.brawny.com/3-ply.
Yes, for professional and industrial users, please visit https://www.gppro.com/gp/brands/brawny for Brawny® Professional towels and wipes that dispense one at a time. The Brawny® Paper Towels covered on this site are the 3-Ply products made for home use.
Summon the Strongest™—when a mess gets tough, you can reach for a 3-Ply towel built to handle it. Simply call BRAWNNNYY through an empty paper towel tube to summon the Brawny strength. Level up to 3-Ply for messes in the kitchen, bathroom, garage and outdoors.
In the “Summon the Strongest™” campaign, the Brawny Man is the cleanup partner consumers can call when a tough mess appears. Shouting “BRAWNNNYY!” through an empty paper towel tube summons the combined strength of the Brawny Man and Brawny® 3-Ply Paper Towels. The idea brings the brand’s strength promise to life in a memorable way: for every messy moment, dependable help is just a roll call away.