Donations Counter

contributed this year

Learn More About Donating Close
Brawny and Wounded Warrior Project logos

TOUGH

TO THE CORE

The Brawny® brand is proud to partner with Wounded Warrior Project® (WWP). WWP helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible wounds of war. To date, we have donated over $1.4 million to WWP.

Close

SUPPORT OUR NATION’S HEROES AND THEIR FAMILIES

In 2012, Brawny® partnered with Wounded Warrior Project® (WWP). This wonderful organization not only shares our brand spirit and values but also embodies the kind of inner strength we so deeply admire. And because Brawny® knows what it means to be tough, we take great pride in celebrating the extraordinary toughness of wounded service members, families, and caregivers.

Wounded Warrior College Grad

It has been said that “it’s not the type of struggles you face—it’s how you face them.” This applies to the injured servicemen and women who are dealing with the visible and invisible wounds of war. WWP is the hand extended to help them not only adjust to their “new normal” but also achieve new triumphs. WWP provides 20 programs and services that engage warriors, nurture their minds and bodies, and encourage economic empowerment.

The strength, courage, and determination demonstrated by these men and women is truly inspiring. And we are proud to say “thank you” for all of their efforts.

WHAT DOES TOUGH LOOK LIKE?

Toughness comes in all shapes and sizes. Watch our “Tough to the Core” video series and meet some of the extraordinary men and women who embody toughness.

WWP Video

Share this video

  • WWP Video
  • WWP Video
  • WWP Video
  • WWP Video

TELL US WHAT #TOUGHIS AND WE'LL DONATE TO WWP.

Tough is so much more than physical strength. For some, it’s about being resilient. For others, it means showing compassion. Tell us what “tough” means to you, and the Brawny® brand will donate $1 to Wounded Warrior Project® (WWP) for every text or photo submission and $5 for every video.* You can even share your definition (using #ToughIs) on Facebook, Twitter, or Instagram (Submission Details).

Brawny® has partnered with Wounded Warrior® Project since 2012. This partnership between Brawny® and Wounded Warrior® Project makes sense because Brawny is an American-made tough product and Brawny recognizes the toughness in others. Wounded Warriors and their families are some of the toughest people in our nation and we’re proud to celebrate the inner strength and toughness of Wounded Warriors and their families.

TALKING ABOUT TOUGH

As you can see above, everybody has a different definition of what it means to be tough.

Scroll our gallery of word art to see how some have defined the term.

×