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contributed since 2012

Brawny and Wounded Warrior Project logos

WOUNDED WARRIOR PROJECT

The Brawny® brand is proud to partner with Wounded Warrior Project® (WWP). WWP helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible wounds of war. To date, we have donated over $1.9 million to WWP.

IT’S NOT THE TYPES OF STRUGGLES YOU FACE – IT’S HOW YOU FACE THEM

In 2012, the Brawny® brand partnered with Wounded Warrior Project® (WWP). This wonderful organization not only shares our brand spirit and values but also embodies the kind of inner strength we so deeply admire. And because the Brawny® brand knows what it means to be tough, we take great pride in celebrating the extraordinary toughness of wounded service members, families, and caregivers.

Wounded Warrior College Grad

It has been said that “it’s not the type of struggles you face—it’s how you face them.” This applies to the injured servicemen and women who are dealing with the visible and invisible wounds of war. Wounded Warrior Project® is the hand extended to help them not only adjust to their “new normal” but also achieve new triumphs. WWP provides programs like Project Odyssey™ and Warriors to Work™ to help nurture the mind and encourage economic empowerment.

The strength, courage, and determination demonstrated by these men and women is truly inspiring. And we are proud to say “thank you” for all of their efforts.

WHAT DOES TOUGH LOOK LIKE?

Watch our inspirational videos and meet some of the men and women who embody toughness. Their inspiring true stories tell a story of the strength and courage veterans have when facing life after injury. The Brawny® brand also understands that family support is an integral part of a warrior’s successful recovery, so we are proud to share stories from both caregivers and warriors.

WWP Video

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  • WWP Video Roberto Cruz
  • WWP Video Adam Harris
  • WWP Video Ora Freeman
  • WWP Video Rachel Bennett

TELL BRAWNY® WHAT #TOUGHIS AND WE’LL DONATE TO WOUNDED WARRIOR PROJECT®

Tough is so much more than physical strength. For some, it’s about being resilient. For others, it means showing compassion. Tell us what “tough” means to you, and the Brawny® brand will donate $1 to Wounded Warrior Project® (WWP) for every text or photo submission and $5 for every video.* You can even share your definition (using #ToughIs) on Facebook, Twitter, or Instagram (Submission Details).

Brawny® has partnered with Wounded Warrior® Project since 2012. This partnership between Brawny® and Wounded Warrior® Project makes sense because Brawny is an American-made tough product and Brawny recognizes the toughness in others. Wounded Warriors and their families are some of the toughest people in our nation and we’re proud to celebrate the inner strength and toughness of Wounded Warriors and their families.

GET TOUGH WORDS TO LIVE BY

Tough individuals always make an impact through their actions — and their words. See for yourself and get inspired.

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