IT’S NOT THE TYPES OF STRUGGLES YOU FACE – IT’S HOW YOU FACE THEM
In 2012, the Brawny® brand partnered with Wounded Warrior Project®
(WWP). This wonderful organization not only shares our brand spirit and values but
also embodies the kind of inner strength we so deeply admire. And because the Brawny®
brand knows what it means to be tough, we take great pride in celebrating the extraordinary
toughness of wounded service members, families, and caregivers.
It has been said that “it’s not the type of struggles you face—it’s
how you face them.” This applies to the injured servicemen and women who are
dealing with the visible and invisible wounds of war. Wounded Warrior Project®
is the hand extended to help them not only adjust to their “new normal”
but also achieve new triumphs. WWP provides programs like Project Odyssey™
and Warriors to Work™ to help nurture the mind and encourage economic empowerment.
The strength, courage, and determination demonstrated by these men and women is
truly inspiring. And we are proud to say “thank you” for all of their